One of the big questions about digital currency is whether or not the technology will be utilized on a broader scale by the spending public. Those who foresee a rise in use by consumers argue that it’s only a matter of time before existing payment mechanisms are supplanted by bitcoin or another coin, while those more critical of this area of adoption counter that many spenders will be loath to give up their cash and credit cards in favor of digital currencies.
The nature of this debate hasn’t stopped some from betting on the embrace of digital currency by consumers. Over the past two weeks, Ziftr, a New Hampshire-based e-commerce solutions provider, has raised more than $600,000 during a crowdsale of its own altcoin, ziftrcoin, which the company is pitching as a user-friendly alternative to bitcoin.
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