Inside Buttercoin's Drive to Shape the US Bitcoin Marketplace

The way the community thinks about the bitcoin network is wrong, at least in the eyes of Buttercoin CEO Cedric Dahl. Maybe he won’t say it exactly, but it’s there, in the words he uses to describe the US-based “bitcoin marketplace” he heads, and the words he doesn’t.

At face value, Buttercoin’s market approach may seem simple – it’s a place where you can buy and sell bitcoin. But to Dahl, it’s a subtle but sizable change in the way we think about financial services enabled by both bitcoin and the Internet.

Take, for example, the business he most often cites in conversation, Amazon Web Services (AWS), the e-commerce giant’s cloud computing platform for enterprise businesses. Though AWS’ revenue figures are not publicly available, estimates suggests it earns $3bn each year by removing the pain points that used to make the launch of websites prohibative.