Adult entertainment provider Naughty America is once again accepting bitcoin, after the currency vanished from its checkout over a year ago.
The payment option's reappearance was uncovered by Reddit user Logical007 early this morning, however the company has been quiet on both the return and its timing.
As before, Naughty America – which operates a network of 45 sites – is accepting payment through merchant processor BitPay. One month's subscription in the currency is $29.95 – 20% higher than Naughty America's credit card option. Annually, bitcoin users would pay over $48 more than those paying by card.
The currency gained traction early last year with a number of adult entertainment sites, including Playboy Plus, Hustler and Porn.com, adding support for membership and premium access.
"I think it will become an industry-wide thing within 45 to 60 days ... Naughty America really sets the bar for where the industry heads," Naughty America CEO Andreas Hronopoulos told Bitcoin News at the time.
While pundits suggested porn could do for bitcoin what it did for the early Internet, the news comes at a lull in the industry. MindGeek – the company behind the biggest trafficked adult sites including YouPorn and PornHub – has yet to roll out bitcoin beyond Playboy Plus and IKnowThatGirl.com.
Like the majority of bitcoin-accepting brands, Porn.com said an initial 50% surge in sales had tapered off to 10% the following month. While bitcoin's core demographic might be on board, it appears mainstream consumers still don't see a compelling reason to use the currency.
MindGeek and Naughty America did not responded to requests for comment by the time of publication.
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