Reaching the millions of unbanked consumers worldwide has long been a goal of the wider bitcoin industry, but to date, it has struggled to gain users outside of more developed countries.
Crossing this awareness gap is the driving force behind Piiko, a prepaid mobile phone top-up service that currently serves consumers with select phone plans in more than 100 countries worldwide, including major markets such as the US, China, Brazil and India.
Launched in April as the first product from Dubai-based bitcoin startup Umbrellab, Piiko is part of the company’s larger plans to court consumers by allowing them to harness the power of bitcoin for everyday utility purchases.
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