Lionsgate Films, the production studio behind titles such as The Hunger Games and The Day After Tomorrow, has entered into a partnership with digital currency payments processor GoCoin.
First announced by GoCoin CEO Steve Beauregard at Inside Bitcoins New York, the deal was confirmed by Lionsgate senior vice president Peter Wilkes.
Wilkes suggested that Lionsgate is working to integrate digital currency payments into Lionsgate products, but that "no specifics" were available at this time.
Beauregard elaborated on the announcement in conversation with Follow the Coin suggesting digital currencies will be used in the company's online store.
Further, he suggested that GoCoin is seeking to appeal to other film studios as part of its customer acquisition strategy, adding:
"We're going after the big studios to help onboard them and create more places where people can spend their bitcoin."
Founded in July 2013, GoCoin allows merchants to accept payment in bitcoin, litecoin and dogecoin while mitigating price volatility risk through payouts in US dollars, euros, pounds sterling and Singapore dollars.
Image via Lionsgate
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